我们与JOY BOX盒里合作的第三家店铺在西安W Hotel 的下沉广场开业了，在此项目中我们希望在突出品牌记忆点的同时，能融合一些当地元素。
The third project that we cooperated with JOY BOX located in Xi’an W Hotel sunken square, and it just started its business recently. We aimed at blending in some local elements into this project while keep the brand’s own characteristic at the same time.
● 给盒子订制了新衣服
● Tailor a new suit for the BOX
在此次合作中，我们仍旧延续盒里简洁明快的品牌风格，以及其标志性的黑白格立体灯箱，但在表现形式上结合西安风貌做出了一些改变。
We extended the concise and lively brand style of JOY BOX in this project. The symbolic black and white stereoscopic light boxes were used, but we decided to make some changes basing on the city scape of Xi’an.
我们提取了一些初步的西安印象，解构为元素并重组在空间里。钟楼和鼓楼是西安标志性建筑，其庄严的重檐飞角以及熠熠闪光的绿琉璃瓦面予人深刻印象。我们将重檐转换为空间语言“叠级”，用绿色大理石象征绿琉璃，试图让空间与城市有所呼应。
The Bell Tower together with the Drum Tower is the landmark of Xi’an. The multiple eaves as well as the shining green glazed tiles left us a deep impression. We used the space concept of cascade as a substitute for multiple eaves, and the green marble we used acted as the symbol of green glaze. The space would echo with the Xi’an city.
我们为盒里披上西安的外衣，想证明用几何体块构筑的空间，能够通过改变形式和材质来表露不同情感，也想传达秩序和逻辑是空间亘古不变的内核。
The JOY BOX is dressed in the style of Xi’an. We wanted to prove that different feelings can be expressed through the changing of different material used on geometry blocks which formed the space. The last but not the least, we believed that the order and logic are the core of space.
The third project that we cooperated with JOY BOX located in Xi’an W Hotel sunken square, and it just started its business recently. We aimed at blending in some local elements into this project while keep the brand’s own characteristic at the same time.
● 给盒子订制了新衣服
● Tailor a new suit for the BOX
在此次合作中，我们仍旧延续盒里简洁明快的品牌风格，以及其标志性的黑白格立体灯箱，但在表现形式上结合西安风貌做出了一些改变。
We extended the concise and lively brand style of JOY BOX in this project. The symbolic black and white stereoscopic light boxes were used, but we decided to make some changes basing on the city scape of Xi’an.
我们提取了一些初步的西安印象，解构为元素并重组在空间里。钟楼和鼓楼是西安标志性建筑，其庄严的重檐飞角以及熠熠闪光的绿琉璃瓦面予人深刻印象。我们将重檐转换为空间语言“叠级”，用绿色大理石象征绿琉璃，试图让空间与城市有所呼应。
The Bell Tower together with the Drum Tower is the landmark of Xi’an. The multiple eaves as well as the shining green glazed tiles left us a deep impression. We used the space concept of cascade as a substitute for multiple eaves, and the green marble we used acted as the symbol of green glaze. The space would echo with the Xi’an city.
▲从城市印象中提取元素
Seeking elements from city itself
Seeking elements from city itself
●一面不足，各方来补
●Reinforce weaknesses
此项目原始空间整体狭窄细长，展示面有限，且入口处横亘一根地梁，使空间愈发局促。但空间体验是多维的，当一个方面存在短板限制发挥时，能够从其他方面弥补。
The original space of the project was narrow and slender thus the display part was limited and what’s worse, there is a grade beam lying at the entrance, which makes the space more cramped. But the spatial experience is multidimensional, we can use other part’s strong points to reinforce weaknesses.
●Reinforce weaknesses
此项目原始空间整体狭窄细长，展示面有限，且入口处横亘一根地梁，使空间愈发局促。但空间体验是多维的，当一个方面存在短板限制发挥时，能够从其他方面弥补。
The original space of the project was narrow and slender thus the display part was limited and what’s worse, there is a grade beam lying at the entrance, which makes the space more cramped. But the spatial experience is multidimensional, we can use other part’s strong points to reinforce weaknesses.
▲地面高差问题通过组合不同的坐位形式来化解。
With the designing of varieties of seats forms, the problems could be solved.
With the designing of varieties of seats forms, the problems could be solved.
▲入口空间的叠级灯箱，在有限的展示面里发挥着最大吸引力，引导着客流
The cascade light box placed at the entrance attracted and conducted the customers.
The cascade light box placed at the entrance attracted and conducted the customers.
▲大理石及黄铜的精致与混凝土墙面的粗粝形成对比，增强视觉张力
The visual tension is strengthened according to the comparison between the exquisite green marble and bass chandelier and the rough concrete wall.
The visual tension is strengthened according to the comparison between the exquisite green marble and bass chandelier and the rough concrete wall.
▲平面精炼，立面丰富
Simple in plane and rich in elevation
Simple in plane and rich in elevation
我们为盒里披上西安的外衣，想证明用几何体块构筑的空间，能够通过改变形式和材质来表露不同情感，也想传达秩序和逻辑是空间亘古不变的内核。
The JOY BOX is dressed in the style of Xi’an. We wanted to prove that different feelings can be expressed through the changing of different material used on geometry blocks which formed the space. The last but not the least, we believed that the order and logic are the core of space.
Copyright © 2020 Pures Design Limited Company. All rights reserved.